Yumi Kim is a fashion brand based in New York. They put a lot of love into each of their colorful and unique pieces to take from beachside to city streets. The Yumi Kim flagship store opened in New York’s Lower East Side in 2008 and is a direct reflection of Phan’s own vibrant personality and style of mixing a downtown feel with a California colorful vibe. In addition to the brand’s NYC boutique and own website, Yumi Kim can be found in Anthropologie, Shopbop, Revolve, Bloomingdales, and premium boutiques around the world.

Scope of work: Web design for desktop & mobile
Year: 2016
Digital Agency: InspiLab
Tags: fashion, e-commerce, website, mobile